Okay, Johnny’s Ambassadors! Are you ready to mobilize our mighty grassroots army? Let’s go!
From the success of our annual fundraiser, you said loud and clear we are on mission, and you support it! So, it’s time for Johnny’s Ambassadors to get outside our group and inside our communities to spread the message about the dangers of today’s high-THC marijuana for youth. We have learned a lot about marijuana together over this past year. Now, we need a small but mighty army of grassroots volunteers who are willing to use their knowledge to educate! Don’t worry—you do not need to be a “speaker.” I will teach you what to do and give you all the materials you will need. I’ve been doing this for 30 years—yes, you can do this, I promise.
Starting in January 2022, Johnny’s Ambassadors will be starting an awareness campaign and offering a train-the-trainer program to mobilize our ambassadors to teach “The Dangerous Truth About Today’s Marijuana: The Harms of Youth Marijuana Use” in their communities. Who is an ambassador? An ambassador is “a person who acts as a representative or promoter of a specified activity.” So, Johnny’s Ambassadors are the people and organizations who are working to spread the message of the harms of marijuana on youth. Specifically, youth marijuana use can lead to addiction, mental illness, and suicide.
As a Certified Johnny’s Ambassadors Trainer, you will present a one-hour, science-based curriculum in schools, libraries, police stations, restaurants, community centers, coalitions (or just about anywhere you can get someone to give you a free space!), or virtually. You will use our curriculum to teach others about the potency of today’s “new” marijuana, adolescent brain development, impacts of adolescent THC use, outcomes of legalization, risks of psychosis and suicide, how to spot warning signs, and what parents can do to prevent teen use. Yes, all in one hour!
My book, The Dangerous Truth About Today’s Marijuana: Johnny Stack’s Life and Death Story, will be part of the suggested participant materials for “homework.” You can even approach a local business to sponsor copies for your attendees. Our local Freeway Ford dealership gave us $2500 to buy books! This training will expand our impact and education exponentially, far beyond what I can do by myself. That’s why our nonprofit was named Johnny’s AMBASSADORS. Will you help us?
The certification is FREE for individual volunteers who will represent Johnny’s Ambassadors in their communities and raise funds for our mission. There will be a small annual license and certification fee for those who represent other organizations (nonprofits, coalitions, agencies, consultants, health departments, schools, etc.), who wish to use our curriculum as part of their work. In general, trainers won’t charge a fee for presentations, because you will get higher attendance for a free event, but we do encourage you to politely ask for donations to Johnny’s Ambassadors after your presentation is over. If you have paid for certification, you can use our curriculum to raise funds or as part of your organization’s work.
What will you get as a Certified Johnny’s Ambassadors Trainer?
- All materials including PowerPoint, Trainer Notes, and Handouts
- 50% off books direct through our publisher
- Access our platform to create your own events and register participants (DIY)
- Intel on how to teach the course, find a location, recruit partners, and promote your event through local and social media
- Strategies on raising money for Johnny’s Ambassadors and growing our community
- A special “Johnny’s Ambassador” lapel pin/tie tack! Bonus!
For the certification training (offered quarterly beginning in January), I will teach the actual course you’ll be teaching as a demonstration, and then we will break it down into how you’ll do it. The training will take a half day (3 hours) total. You’ll be matched with a training “buddy” to practice with each other until you are comfortable giving it in front of a group. You can present it to your family, friends, or neighbors to practice on a small group as well. Our certified trainers will meet monthly to share ideas, successes, and questions, and the curriculum will be updated quarterly. We will constantly revise and update the curriculum based on your feedback.
SAVE THE DATE! We will be holding a special virtual informational session to help you decide if you’d like to apply to be a Certified Johnny’s Ambassadors Trainer to teach “The Dangerous Truth About Today’s Marijuana”:
Wednesday, November 10, 2021
2:00 to 3:00 PM mountain
If you can’t attend live, please register anyway, and you’ll receive the recording. Thank you for thoughtfully considering if you’d like to take the next step in becoming one of Johnny’s Ambassadors! With love and gratitude, Laura